Outdoor advertising for Broadway presents a wide range of challenges, ranging from more traditional placements like billboards, bus-sides and taxi tops, to massive train-station or airline-terminal dominations for the bigger, long-running shows. Over time, I have designed large-scale station dominations for WICKED and MAMMA MIA at the following locations: Grand Central Station, Penn Station, commuter rail terminals, the American Airlines terminal at JFK, as well as the enormous Powell Street BART station in San Francisco. And Front-of-House design (i.e. outside of the theatre, including marquees, underslings and any other available exterior and interior building signage) is of course also a big part of any show’s presence on the street. I even designed a "Defying Gravity" hot-air balloon for WICKED. The most exciting project has been converting the Lunt-Fontanne Theatre into Wonka's Chocolate Factory for CHARLIE AND THE CHOCOLATE FACTORY – complete with it's own Oompa-Loopa-sized Employee's Entrance.