The vast Marriott Marquee breezeway around the corner from the Richard Rodgers Theatre became an enormous billboard featuring multiple photos of the cast.
IF/THEN tells dual stories of Elizabeth. The outside of the theatre was subtly split in half to represent this: a rosy-red on one side for Liz & a twilight blue on the other for Beth.
Photos of the cast hint at the alternate worlds: Liz and her loves on the left and the career oriented world of Beth on the right.
While the rosy version is the primary key art...
…a blue version of the art book ends the right side of the theatre.
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