Overseeing the installation of WICKED’s refreshed marquee - October 2013.

Overseeing the installation of WICKED’s refreshed marquee - October 2013.

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I’ve worked as a Creative Director/Art Director for close to two decades. Most of my career has focused on theatrical advertising. I have handled and supervised the design and creation of advertising/marketing materials for over one hundred Broadway and off-Broadway theatrical productions. My prior agency work focused on fashion, fragrance and home furnishings.

After graduating from New York University with a BFA in theatre – and quickly realizing that performing was not for me – I made a decision to go back to school for design. While working full-time in a photo lab, I attended the Parsons School of Design, where I was awarded a Type Directors Club scholarship. After graduation, a professor offered me a position at his small agency, Albrecht Advertising + Design. This three-man shop primarily handled fragrance accounts.

From there I moved to a position at Jeff McKay, Inc., a slightly larger agency that focused on fashion and home furnishings. I was quickly promoted to Senior Art Director. When Jeff closed up his shop, I worked for a short time at Unilever on Nautica’s men fragrance line.

Subsequently, I found my way to Serino/Coyne, moving from freelancer to Senior Art Director to Associate Creative Director during my time there. As Serino/Coyne primarily handles theatrical advertising (Broadway, off-Broadway, Metropolitan Opera, Radio City and the Rockettes, etc.), I was finally putting my NYU theatre degree to good use!

After thirteen years I left Serino/Coyne to join AKA as a Creative Director. AKA is an international entertainment agency with offices in New York, London, Manchester, Melbourne and Sydney. It's a thrilling place in which to work.

While the entertainment industry is certainly exciting, the behind-the-scenes thrill comes from the variety of clients I’ve been able to handle. On Broadway some shows are fortunate to have lengthy runs, but that isn’t the case for many – which means there are always new shows in development.

On the 100+ productions, I've worked in various capacities. For some shows this involvement is extensive: I’ve been responsible for developing and creating the key art or I’ve been responsible for maintaining the visual brand identity on a daily basis. Sometimes I pitched in on specific individual projects. The exciting thing is that each show is different; bringing new challenges and requiring specific solutions.