The Al Hirschfeld Theatre became a colorful backdrop of photos and reviews as well as numerous opportunities to take a selfie with Daniel Radcliffe.
Studio portraits of the cast were combined with production photos in a stylized retro-modern manner.
Since Daniel Radcliffe starred, outdoor advertising became a key component to our campaign.
HOW TO SUCCEED… was given a rare opportunity to take over Lord & Taylor’s windows.
The windows prominently featured stars Daniel Radcliffe and John Larroquette.
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During its lengthy run, we went through three leading men. Starting with Daniel Radcliffe, each “J. Pierrepont Finch” had his own billboard in Times Square.
Darren Criss followed next, complete with a new distinctive color palate – and bow tie.
Nick Jonas was the last to don the bow tie.
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